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Hot Wired spawned websites Webmonkey, the search engine Hot Bot, and a weblog,
In June 1998, the magazine launched a stock index, The Wired Index, since July 2003 called The Wired 40.
Wired Digital (wired.com, hotbot.com, webmonkey.com, etc.) was purchased by Lycos and run independently from the rest of the magazine until 2006 when it was sold by Lycos to Advance Publications, returning the websites back to the same company that published the magazine.
Under Anderson, Wired has produced some widely noted articles, including the April 2003 "Welcome to the Hydrogen Economy" story, the November 2003 "Open Source Everywhere" issue (which put Linus Torvalds on the cover and articulated the idea that the open source method was taking off outside of software, including encyclopedias as evidenced by Wikipedia), the February 2004 "Kiss Your Cubicle Goodbye" issue (which presented the outsourcing issue from both American and Indian perspectives), and an October 2004 article by Chris Anderson, which coined the popular term "Long Tail." The November 2004 issue of Wired was published with The Wired CD.
Anderson's article for "Wired" on this paradigm related to research on power law distribution models carried out by Clay Shirky, specifically in relation to bloggers.
Anderson widened the definition of the term in capitals to describe a specific point of view relating to what he sees as an overlooked aspect of the traditional market space which has been opened up by new media.
Lyman, along with Simon Ferguson (Wired's first advertising manager), introduced revolutionary ad campaigns by a diverse group of industry leaders—such as Apple Computer, Intel, Sony, Calvin Klein, and Absolut—to the readers of the first technology publication with a lifestyle slant.
By the third issue in the fall of 1993 the "Net Surf" column began listing interesting FTP sites, Usenet newsgroups, and email addresses, at a time when the numbers of these things were small and this information was still extremely novel to the public.
Wired was among the first magazines to list the email address of its authors and contributors.
The fortune of the magazine and allied enterprises corresponded closely to that of the dot-com bubble.
In 1996, Rossetto and the other participants in Wired Ventures attempted to take the company public with an IPO.