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Yet even some online daters view the process itself and the individuals they encounter on these sites somewhat negatively.
And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.
Compared with when we conducted our first study of dating and relationships in 2005, many more Americans are using online tools to check up on people they used to date, and to flirt with potential (or current) love interests: Young adults are especially likely to flirt online—47% of internet users ages 18-24 have done this before, as have 40% of those ages 25-34.
And while younger adults are also more likely than their elders to look up past flames online, this behavior is still relatively common among older cohorts.
Women are much more likely than men to have experienced uncomfortable contact via online dating sites or apps: some 42% of female online daters have experienced this type of contact at one point or another, compared with 17% of men.
Paid dating sites, and sites for people who are seeking partners with specific characteristics are popular with relatively large numbers of online daters: Organized outings are much less common, as just 4% of online daters have attended a group outing or other physical event organized by an online dating site.